13 Little Known Persuasion Hacks That Are Almost Too Powerful

13 Little Known Persuasion Hacks That Are Almost Too Powerful

July 20, 2016 Influence 1
13 Persuasion Hacks | Nick Cownie

Big Takeaway: There are 13 things, which if you know them, make you more influential and persuasive than people who don’t. Which — by the way — is pretty much EVERY ONE. It took me 23 years to learn and master influence and persuasion, and now I’m breaking it down for you in stupid-simple detail, so you can apply it right now, today, to get what you want faster and easier.

Estimated Reading Time: 5 minutes, 2 seconds.

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What if I told you you could get anyone to do anything you want.

That you could get your own way in every situation.

That you could:

  • Get the signature on that deal you’ve been working on…
  • Get that cute girl / guy at the cafe to give you their phone number
  • Get the free upgrade at your next hotel check-in…
  • Get out of that speeding ticket
  • Get a complimentary bottle of champagne every time you stay in a hotel…
  • Get the best seat at that restaurant… and skip the round-the-block line…
  • Get your team to “buy in” to your big vision
  • Get investors excited to fund your start-up

…And anything else your heart desires.

Would you want to know how to do it?



I’m about to break it down for you.

Right here. Right now.

This post will be the first in a BIG series of posts where I will pour out freely my knowledge of influence and persuasion.

I’ve spent the best part of 23 years becoming an absolute master at it.

If there’s a book on influence, persuasion or negotiation skills — you can bet your life it’s on my bookshelf.

If there’s a course, CD or DVD program… I own that too.

And if there happens to be some underground “do-not-name-me-or-I’ll-kick-your-ass” experts out there who I may or may not have had the pleasure of learning from directly… well, I might throw a bit of that hard-won wisdom in here too.

To kick this off on the right foot, today I’m going to cover…

13 little-known persuasion hacks that are *almost* too powerful.

Now, I’m not suggesting that when you know what I’m about to share with you, that you’ll find yourself becoming more and more persuasive every day.

And I’m not saying that after reading this article, you’ll be itching to come back and read the rest in the series.

And I’d certainly *never* assume that you’re already chomping at the bit to get into the persuasion hacks I’ve got for you today.


Because that’s something only you’ll know before or after you’ve finished reading this.

What I do know is that there are 13 things, which if you know them, make you more influential and persuasive than people who don’t.

Which — by the way — is pretty much EVERY ONE.

And I know this from first-hand, real-life experience (read: I’ve used this stuff on people in the real world. Don’t hate the player, hate the game).

Let’s do this.

Persuasion Hack #1: Dissonance – The Power of Internal Pressure

Cognitive Dissonance | Nick Cownie

Mental consistency.

When you don’t have it, you feel bad and try to get it back.

That’s cognitive dissonance in a nutshell.

Think of it like psychological tension… a mental rubber band… stretched tight between what you think about a situation, and how you’re acting in that situation.

I used to see this all the time when I ran mindset seminars.

Imagine for a second that you’re planning to go to a three-day mindset seminar.

Okay — now imagine telling your unsupportive, sceptical partner what you’re doing.

Most people avoid that conversation completely because it’s too uncomfortable.

I know, because on the first day I’d always ask who DIDN’T tell their partner / parent / friend they were coming to the workshop, because they knew that person would be a pain-in-the-ass about it.

So they’d practice what’s known as selective avoidance… so that they wouldn’t have to justify their decision.

Here’s another example of cognitive dissonance in action:

Buyer’s Remorse.

As a business owner, I can tell you right now — buyer’s remorse SUCKS.

What is it?

It’s the REGRET of having made a purchase.

In simple terms, it’s when you feel bad after buying stuff.

So how do you use this to influence people?

I’ve given you two examples, so I’ll give you two solutions:

1. Selective Avoidance: Teach people what to say to their partners.

Here’s an example:

“Babe, I’ve been thinking about making some changes to my diet and lifestyle, and as you’d already know, when I’ve tried to do that on my own in the past it hasn’t worked. So I figured it’s time to stop kidding myself, and get some professional help. That’s why I’ve decided to go to XYZ Workshop next weekend. I’ve done a lot of research, and it looks like it will really help me, so I’d appreciate your support.”

2. Buyer’s Remorse: Help them focus on the future.

What does that mean?

It means buyer’s remorse only happens when people are focussed on what they’ve DONE instead of what they’re about to DO.

When they’re looking at the PAST instead of the FUTURE.

So, get them to look at the future.

It makes only sense, especially if what you’ve just sold them is something that will seriously help them (like my Lifestyle Entrepreneur Accelerator Program).

Here’s how we help people focus on the future when they join LEAP:

“Congratulations, and welcome to the family. Here’s what you need to do next: Within the next 30 minutes you’ll get an email with your username and password to access the members-only site. Watch your inbox for that email, and once you get it, log in straight away, and start watching the first video in the Million-Dollar Momentum training. It’ll help you XYZ…”

That’s all there is to it.

And what’s awesome about it, is not only are you preventing buyer’s remorse; you’re also *really* helping people get more of what they need instead of worrying about the past.

Now you know two ways to overcome Cognitive Dissonance…

…and as we continue the Persuasion Hacks series, I’ll reveal more ways it rears it’s ugly head, and what to do about it when that inevitably happens.

I’ll also show you how to actively promote cognitive dissonance in others to get your own way…


In the very next Persuasion Hacks post, I’ll take you by the hand, and guide you through the fastest and easiest ways to get absolutely anyone to do a favour for you using the power of obligation.

If you’ve read this far, now’s the time to leave a comment or ask a question below, or share this post on Facebook or Twitter. I know only the most awesome, successful, good-looking, talented, and loveable people will do that, and that’s okay with me.


One Response

  1. meredith says:

    Thanks Nick, I can use all the help with persuasion I can get. 🙂

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